Since 2024, I’ve been part of Buck’s team for Apple Music’s Super Bowl Halftime Show graphics package, shaping campaign and show assets for headliners including Usher, Kendrick Lamar, and Bad Bunny.

The work spans promotional films, animated and static title cards, retail video wall content, and supporting show graphics across launch, broadcast-adjacent, and in-store touchpoints. Each year, the challenge is to build a cohesive yet artist-specific visual language—one that celebrates the performer, reflects the cultural and architectural character of the host city, and scales from social teasers to massive retail walls without losing impact.

As Art Director, I lead a multidisciplinary team across 2D, 3D, editorial, Houdini, VFX, color, animation, and graphic design from concept through delivery.