For Apple’s WWDC 2025 keynote, I collaborated with Apple’s creative team to create the introductory film for Liquid Glass—a new UI language built around refraction, occlusion, elasticity, and responsive behavior.

The work balanced product-true interaction with the scale and drama of a keynote reveal. Through extensive look development and R&D, we refined the material, motion, and timing until the system felt clear, tactile, and elevated on the big screen.

As Art Director, I led Buck’s 20+ person 2D and 3D team in developing the film and companion keynote transitions. Together, we translated product-true UI physics into a cinematic motion language that remained faithful to the product while feeling elevated on the keynote stage.