I’ve had the opportunity to collaborate on several of Apple’s product launches and keynote presentations during my time at Buck. For this film, we helped introduce Dynamic Island and the new iPhone 14 Pro—bringing one of Apple’s most distinctive new interface behaviors to life in a way that felt both cinematic and true to the product.

The challenge was to translate a brand-new UI behavior into motion that felt dynamic while remaining faithful to how the product actually works. We also wanted to build a sense of anticipation around the reveal, then carry that momentum through a playful and energetic journey across the new features.

As Art Director, I led Buck’s multidisciplinary team across 2D and 3D, helping define the visual and motion language in close collaboration with Apple’s creative leads.