I worked on developing Apple TV’s genre navigation visual system, helping users quickly browse genres and sub-genres within the TV interface through intuitive, visually iconic, and ownable imagery.

Working with graphic designers, matte painters, and concept artists at Buck, we developed a cohesive system of genre thumbnails and banner art. The process required balancing cinematic quality and realism with immediate clarity: each image needed to feel distinctive and recognizable at a glance, without relying too heavily on familiar film references or visual tropes.